Cowlicks Hand Made Ice Cream
250 N Main St — A flexible downtown space remembered for Rexall, Shooters, and now ice cream and grill.
Last updated: June 8, 2026
Overview

Cowlicks Hand Made Ice Cream
This is one of those downtown Fort Bragg buildings that has done exactly what a Main Street building is supposed to do: keep changing with the town while still staying familiar.
Today most people know 250 North Main Street as Cowlicks Hand Made Ice Cream, and that chapter has become part of Fort Bragg's modern downtown identity. Cowlicks is one of the town's most recognizable food stops, drawing locals, families, visitors, and anyone looking for ice cream on Main Street.
Location
The building sits at 250 North Main Street, in the heart of Fort Bragg's downtown business district. Its Main Street location has made it valuable for generations of businesses that depended on visibility, foot traffic, local routines, and visitors moving through town.
This stretch of Main has long supported restaurants, shops, entertainment, services, and quick-stop businesses. That makes 250 North Main a classic downtown address — one that could shift from drugstore to hangout to food stop without losing its usefulness.
History
The current Cowlicks chapter is well documented. Cowlicks Ice Cream Company began in Fort Bragg in 2001, started by David and his wife, and later sold to the Bennett family in 2007. Since then, the shop has remained a familiar part of the town's food scene.
The building itself has carried several other remembered identities. Many people remember it first as Rexall, when downtown drugstores were important everyday businesses. Rexall was the kind of place where people bought cards, candy, gifts, medicine, Hallmark ornaments, cinnamon oil, and all the small items that made a downtown store part of regular life.
Later memories connect the building to Shooters, a very different chapter. Shooters is remembered as a local hangout, pool hall, and family entertainment space. For many people, that era represents a Fort Bragg social world before phones and the internet changed how young people gathered. The same address that once held shelves, cards, and pharmacy-style goods later became a place for games, friends, and teenage memory.
Other recollections mention a phone bill payment place and possible later phases after renovation, including questions about whether Wind and Weather had a connection to the building. Even where exact sequences are not fully pinned down, the comments show how many different layers people associate with this one address.
The Building Today
Today, 250 North Main is best known for Cowlicks, along with other food-related uses at the same location. Older dining references also place Taka's Grill at this address, reinforcing the building's long-running adaptability as a downtown food and gathering spot.
The building's present life fits naturally into its past. Like Rexall and Shooters before it, Cowlicks is a place people visit because it is familiar, useful, social, and easy to fold into a downtown routine.
Why It Matters
This building matters because it shows how downtown Fort Bragg keeps its memory through reuse.
The names have changed, but the role has stayed steady. People came here to shop, pay bills, buy candy, hang out, play pool, eat, meet friends, and now get ice cream. Those uses may sound different on paper, but they all belong to the same Main Street pattern: a flexible building serving the everyday life of town.
What makes 250 North Main important is not that it had one grand identity. It is that so many people remember different chapters of it. One person remembers Rexall. Another remembers Shooters. Another remembers Cowlicks. Someone else remembers a bill-paying stop or another food business. Put together, those memories make the building feel like a running timeline of Fort Bragg downtown life.
Buildings like this give a town its texture. They are where ordinary things happened — buying a first purse, picking out ornaments, smelling cinnamon oil, meeting friends, playing games, or getting ice cream on a sunny afternoon. That kind of history does not always fit neatly into formal records, but it is still history.
Community Memories
Community memories connect 250 North Main Street to Rexall, Shooters, Cowlicks, Taka's Grill, bill-paying errands, candy, gifts, Hallmark ornaments, cinnamon oil, pool tables, teenage hangouts, family entertainment, and downtown food stops. The comments show how strongly people attach different eras of the building to different parts of their own lives.
Timeline
Earlier Years — Building remembered by many residents as Rexall.
Later Years — Remembered as Shooters, a local hangout, pool hall, and family entertainment spot.
Later Commercial Chapters — Community memories mention bill-paying services and possible additional storefront uses.
2001 — Cowlicks Ice Cream Company begins in Fort Bragg.
2007 — Cowlicks is sold to the Bennett family.
Modern Era — Cowlicks continues at 250 North Main Street, along with other food-related activity at the address.
Present — The building remains one of Fort Bragg's familiar downtown food and gathering stops.
Sources & Original Research
This article blends verifiable historical records with personal recollections shared by longtime Fort Bragg residents. Much of this information comes from community memory and is not available in any published source.
Original research post and discussion: https://www.facebook.com/media/set/?set=a.10153269104881177&type=3
Sources: Original post text and photo provided by Gee Bee; comment thread provided by Gee Bee including contributor memories from David John Thompson, Nancy Fereira, Camille Parsons, Joe Wagner, Kim Taylor, Tina Krenov, Clancey Kennedy, Tim Bottom, Evelyn Bishop Anderson, Richard Shafer, Megan Moon, Heather Capps, Craig Johnson, Jeremy Westcott, and Beto Segura; Cowlicks Ice Cream official website; City of Fort Bragg website, David Turner biography; FortBraggRestaurants.com listing for Cowlicks Ice Cream; FortBraggRestaurants.com listing for La Estella; VisitFortBraggCA / Taka's Grill listing; Mendocino Art Center dining guide / Glendeven Mendocino Coast guide listing for Taka's Grill at 250 N. Main.